Englewood Cliffs, NJ, July 12, 2012 – Ted Rones has been named Director, CNBC Mobile Advertising Sales. Based in midtown Manhattan at CNBC’s sales offices, Rones is responsible for setting the network’s mobile sales strategy and focusing on expanding relationships with marketers and agencies looking to connect with influential business executives and leaders on the go. He reports to Lou Tosto, Senior Vice President, CNBC Digital Advertising Sales.
“With our large suite of mobile products and services growing in usage and scale at exponential rates, it became apparent that we needed a dedicated sales leader on board to help our clients best leverage the strength of CNBC’s unique cross-platform value proposition,” said Tosto. “Ted brings this critical expertise to our team and will be integral as we continue to build impactful cross-platform packages for marketers.”
Rones spent the past five years at CNN where he was a mobile advertising specialist. Most recently, he held a dedicated mobile sales leadership role there and was a key part of increasing mobile ad sales revenue and the number of mobile advertisers significantly. Rones was also responsible for working closely with marketers and agencies to further educate them on the evolving mobile landscape and identifying the most impactful opportunities for them.
Prior, Rones was the Director of Online Ad Sales at Haymarket Media, Inc. There, he led online sales efforts for SC Magazine, which is focused on providing information security professionals with the in-depth business and technical information to tackle their respective security. Rones successfully worked with a wide variety of high profile clients and agencies to create marketing campaigns effectively utilizing the magazine’s website and also worked closely with print and event account executives to sell integrated packages.
Rones began his career at Niche Media Holdings LLC.
Rones joins CNBC Mobile Sales at a time of great momentum. In June 2012, CNBC’s Real-Time iPhone App saw a 37% increase in uniques year-over-year and CNBC’s Real-Time iPad App posted a 38% increase in uniques compared to June 2011 (Source: Omniture). Also last month, CNBC’s Mobile Web experienced a 25% increase in uniques year-over-year and CNBC’s Real-Time Android App grew page views by 24% compared to the same time period as last year (Source: Omniture).
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