Take a look at some of Friday's midday movers:
Apple fell as the company rolled out its iPad mini that attracted smaller crowds.
TripAdvisor moved higher after reporting strong quarterly earnings.
Avis lost ground after a weaker than expected quarterly profit and weak guidance due to the slowdown in Europe.
Deckers Outdoor rose after Jefferies resumed coverage on the company with a "buy" rating.
Restoration Hardware surged on its Wall Street debut.
Monster Beverage fell as its legal challenges mounted.
Guess lost ground after Jefferies downgraded the stock to "buy" from "hold."
Fluor slid after reporting weaker than expected quarterly earnings.
Vertex tumbled after Goldman Sachs downgraded the stock to "sell" and trimmed its price target to $55 from $43.
Shutterfly fell as investors took profits after the company reported quarterly results that beat Street forecasts.
(Read More: CNBC's Market Insider Blog)
—By CNBC's Rich Fisherman.
Questions? Comments? Email us at marketinsider@cnbc.com