Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Media companies are wary of giving too much control to Apple — look at the disaster that befell the music industry when Steve Jobs controlled all transactions. So we can expect media companies to drive a hard bargain with Apple, to prevent it from securing a monopoly on video on demand, and to protect their lucrative relationship with cable carriers.
Is Groupon’ s stock as good a deal as the coupons it offers on its site? That depends on how the company address investor concerns about slowing growth, the long-term potential of the deal-a-day business, and new revenue streams from the likes of Groupon Goods.
The media giant met analyst earnings expectations, but revenue fell short as strength in its cable business was unable to offset weakness elsewhere.
The publisher has been looking to sell the question and answer site for some time, and sources tell me it has found a potential buyer in Answers.com with a price tag of some $270 million.
When Rupert Murdoch’s media empire reports its fiscal fourth quarter earnings after the bell Wednesday, Wall Street will be just as curious to hear details of its plan to split News Corp in two, as it is to hear the details of the quarter.
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