Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
The Montgomery Tech Conference in Santa Monica California has gathered 190 startups to present to hundreds of Venture capital and private equity investors, along with media and technology companies looking for strategic investments.
The Montgomery Tech Conference is organizing 1600 one-on-one meetings for startups to pitch directly to investors. I've talked to more than a dozen VC investors here and the vibe is upbeat -- they're enthusiastic about the fact that startups can launch quickly and scale faster than ever.
Just a few weeks after Twitter announced it’ll allow anyone to buy ads, starting with American Express small businesses, it's partnering with AmEx again, this time to turn everyday cardholders into marketers, in exchange for discounts.
Kennedy pointed out that Pandora is still making three times as much money off desktop listening as it is off mobile listening, which means they’re well positioned to grow mobile monetization.
Despite controversy over its environmental message, Universal's "The Lorax" is set to have a huge opening this weekend, when it's released in 3,729 theaters. Not only will it dominate the box office this weekend, but it could very well be the biggest movie this year.
Representatives from all the major advertising agencies, plus the likes of Unilever and Nissan all turned out to hear about the new tools Facebook is launching for brands to better connect with consumers.
Nielsen wants to disprove the old adage about advertising: “I know half of my advertising works, I just don’t know which half.” Now the measurement company is making a big push to show that it’s moved far beyond archaic “people meters” to measure ad engagement for the digital age.
Once again, there is a massive disconnect between what's successful at the box office — i.e. appealing to mainstream America — and what wins awards. 'The Artist' has one of the lowest box office tallies for any film to win 'Best Picture' — just $32 million. And 'Hugo,' has grossed less than $70 million in the U.S., though it reportedly cost more than $150 million to make.
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