Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
The media moguls and tech titans have boarded their private jets and are heading to Sun Valley, Idaho, where the annual Allen & Co conference kicks off today. With media & tech takeovers on the upswing — up dramatically over last year — everyone's wondering which deal will be this year's Comcast-NBC Universal merger, a deal which started in conversations at the gathering two years ago.
MoviePass wants to apply the subscription model that worked so well for Netflix to movie theater tickets. But it cancelled the trial Thursday night in the midst of conflict with theaters. And now it looks like MoviePass' business could blow up before it begins.
Despite the fact that the Los Angeles Times reported today that "Google is in preliminary talks to buy online video pioneer Hulu," a number of sources very close to the negotiations tell me that all talks are "very preliminary" and it is "impossible to characterize anyone as being in the lead."
Social game company Zynga has finally filed for an IPO to raise $1 billion, which may be one of the biggest IPOs of the year. As CNBC reported earlier this week, Morgan Stanley and Goldman Sachs are the company's lead underwriters, with Merrill Lynch, Barclays and Allen & Co. also participating.
Paramount is wasting no time driving moviegoers to 3-D screenings of "Transformers: Dark of the Moon." Director Michael Bay has been personally campaigning to draw moviegoers to the new format, by communicating directly with fans and campaigning for theater chains to project the film with more light.
News Corp is finally selling MySpace. The media conglomerate has struck a deal to sell the struggling social network to ad network Specific Media for between $30 million and $40 million.
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