Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Time Warner Cable and Viacom have been fighting over whether TWC can stream Viacom's channels to its iPad app in consumers' homes -- now they're turning to judges to decide. This is the latest development in what promises to be an ongoing battle between content creators and distributors -- who controls what?
Facebook is all about sharing information with friends, and now it's applying that same approach to a wealth of information about its data management systems.
Lionsgate's deal to distribute 'Mad Men' on Netflix after its run on AMC is more than just a syndication deal — It speaks to the growth of streaming video and the fact that Hollywood is starting to think outside its box.
In the battle for domain name market share, Namecheap.com has turned public outrage at its rival's CEO into a gold mine. Namecheap responded to a video of GoDaddy's CEO Bob Parsons killing an elephant in Zimbabwe, offering a domain transfer special of just $4.99 to "all those disturbed by these actions."
The battle for your home entertainment dollars is heating up. Now cable and satellite TV companies are moving forward with plans to give consumers even more control over how and when they access entertainment as they look to keep subscribers from "cutting the cord."
Etsy is like eBay, but for a niche market — handmade goods. If you've not one of the site's eight million shoppers, imagine a hipster's DIY dream of handicrafts and art. Instead of buying something mass-produced from a giant corporation, you get to browse for a unique gem.
The 30 second spot is anything but dead - in fact advertisers are spending more than ever on ads on broadcast and cable TV. And TV ads are expected to grow even more this year, to 39.1 percent of all ad spending, around $60.5 billion, according to eMarketer.
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