For Lazetta Rainey Braxton, MBA, CFP, it's all about doing the work.
She is passionate about amplifying diversity, inclusion, equality and belonging in the financial planning profession, and does so through financial planning, public speaking, consulting and coaching.
Lazetta serves as co-CEO of 2050 Wealth Partners, where she provides access to financial planning to everyday people who desire financial freedom to influence, experience, give and make a difference for their family and future generations.
Through Lazetta's consulting practice, Lazetta & Associates, she employs a "no fear, no shame zone" to help financial services firms nurture culturally aware and hospitable workplace environments that ignite innovation and allocate equity among their employees.
A sought-after financial expert, Lazetta delivers keynote presentations and workshops with both care and urgency that invite attendees to secure their legacies one dollar at a time.
Recognized for her leadership, entrepreneurial spirit and dedication, Lazetta was named as a 2021 Crain's New York Business Notable Black Leader and Executive, as well as one of the top 10 of Investopedia's 100 Top Financial Advisors in 2019 and 2020. Investment News honored her as one of its inaugural Women to Watch and Excellence in Diversity and Inclusion recipients. She also received the Association of African American Financial Advisors' Leadership Legacy Award and the Heart of Financial Planning award from the Financial Planning Association. Lazetta currently serves as Chair of the Association of African American Financial Advisors (AAAA), Founding President of the AAAA Foundation and a member of the Grace Church School Finance Committee.
Lazetta's national media presence includes appearances on "NBC Nightly News" with Lester Holt, "Nightly Business Report" and CNBC's "Closing Bell." She is a member of the CNBC Digital Financial Advisor Council and a contributor on Wealth Management to the WSJ Experts blog.
In all her endeavors, she is on a mission to create wealth for the common good.