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Business Strategy Marketing

  • boorstin_julia_93x68.jpg

    At this time of year, it's predictions, predictions, predictions. So as part of CNBC's Outlook for '08, here are mine for the media world and all that's in it--with a personal look as well! (see number 7). Here I go!!

  • Registries are weird--you tell people what you'd like and then they buy it for you. But what about the surprise and excitement of opening a totally unexpected gift? Well that also comes with the hassle of returns or the reality of stacking up a pile of itchy sweaters you'll never wear again.

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    I wonder if I'll be able to get into my garage when I get back from this trip to Michigan and Ohio? Sure I will. After all it is 2007 right? How long can it take to get a garage door part? "They say it's going to take two weeks." It's my lovely wife on the phone. " I asked them why and the woman didn't know. They say the part has to come from Ohio."

  • Want to know how the music industry is going to make money in this piracy-heavy digital distribution age? Take a look at Led Zeppelin. Last night its long-awaited concert in London got such hugely rave reviews, people are begging and pleading for the band to go on a worldwide tour.

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    A human cock fight or a real-time display of martial art prowess? However you choose to describe it, the fact remains that the Ultimate Fighting Championship is a money maker.

  • Michael Vick

    When everything happened with Michael Vick--who of course got sentenced to 23 months in jail yesterday--many of the critics said the Falcons would take a big financial hit from this. But the honest truth is the Falcons are doing just fine.

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    Here's an interesting move: take a large SUV that struggles to get great mileage and export it to a market known more for compact cars. That's what GM is doing with its HUMMER brand and its expansion into Japan. I'm not sure this makes sense.

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    Want further proof we're in a global auto market where the countries outside the U.S. are playing a bigger role? Consider this: there are reports that Europe is on the cusp of passing up the U.S. as #1 in the world for sales. Think about that for a second.

  • Allison Stokke 18-yr old Pole Vaulter

    You might remember her name: Allison Stokke was a high school pole vaulter who turned into an internet sensation because of her good looks. But, after a Washington Post article that chronicled her apparently unwanted rise , the hits slowed down for Stokke. After the article, the unofficial Allison Stokke Web page even shut down for good.

  • Lenny Dykstra

    Lenny Dykstra, baseball player turned financial analyst, is now adding another title to his resume: Publisher. He's coming out with a magazine called The Players Club in conjunction with Doubledown Media, publisher of Trader Monthly.

  • DVD's for sale

    Everyone's been talking about how DVDs are dying, and that nobody's buying the archaic discs. But guess what, you'll probably get a whole bunch as gifts this year. There were more DVDs sold this Thanksgiving than any previous year, up 6 percent from the same weekend in 2007. Now, it's important to point out, that at the same time, the overall retail revenues from DVDs has fallen thanks to the big box retailers' deep discounting.

  • Brett Favre

    Green Bay Packers quarterback Brett Favre has won up SI's "Sportsman of the Year" award. It's hard to argue with Favre's resurgence. As the ironman prepares to play his remarkable 250th straight game this weekend, his team is a surprising 10-2. And while Favre has always been a top 10 jersey seller--which means more because the Packers jersey has never changed--it's interesting to consider that he's not really that relevant in the marketing world.

  • Adriana Lima

    Heidi, Alessandra, Karolina...at least three women who generate blog responses almost as much as Wal-Mart's CEO Lee Scott. The other time I remember receiving a flood of heated responses like these were in regard to Wal-Mart's claims that it helps lower consumer prices across the country.

  • bcs_logo.jpg

    It was a crazy weekend in college football. We know that No. 1 Missouri and No. 2 West Virginia went down and out of all the teams that will travel to their bowl games, LSU has Les Miles than anyone else (OK, it would have been better if his name was Fewer Miles.) So who were the financial winners? Here's the best list I could compile.

  • lime_prius.jpg

    I heard it again Saturday night. I was talking to a friend at a party and he said, "I want a car I'm gonna like...I mean really like." I chuckled and told him, "Join the club." After giving him some suggestions I told him about the latest survey from Consumer Reports on the models with the most satisfied owners.

  • Writers' Strike

    Oh darn, the buzz in Hollywood was so optimistic when the writers and producers returned to the bargaining table on Monday. It seemed sure they'd wrap everything up by Christmas, in time for a nice Hollywood ending. But this must be the third act, things just took a dramatic turn, making it unclear how it'll all end.

  • Radio personality Don Imus appears on Rev.Al Sharpton's radio show, in New York Monday April 9, 2007. Imus issued another apology for referring to the Rutgers women's basketball team as "nappy-headed hos" on his morning show last week. (AP Photo/Richard Drew)

    It's been eight months since MSNBC and CBS Radio fired Don Imus, soon after he made an offensive comment and his advertisers went running. Monday morning at 6 am EST, he'll be back on the air now on WABC radio, which is owned by Citadel Broadcasting. You can bet that everyone and their grandmother will tune in Monday morning, even people who hate Imus, just because they're curious about what he'll say.

  • One trend I'm seeing throughout the media industry is the cutting out of the middle man. Call it dis-intermediation, call it democratization: content distribution is being transformed. You can sell a song, publish a book, or even distribute a movie, without ever talking to one of the big old media companies.

  • Helio Castroneves and Juliana Hough

    I thought that Jerry Rice, Emmitt Smith and Apolo Anton Ohno would all get a business boost from their role on "Dancing With The Stars." I was very wrong. While I did notice that Rice had more women than usual on line at an autograph signing soon after his appearance on the show, he's really not relevant today.

  • The New York Yankees contract with Alex Rodriguez will reportedly pay him $6 million for every home run milestone--for surpassing Willie Mays (660), Babe Ruth (714), Hank Aaron (755) and Barry Bonds (762) as well as an all-time home run leader bonus. So is $30 million a rational payment?