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Business Strategy Marketing

  • I find it fascinating that people think that Giants quarterback Eli Manning would automatically get big endorsements should he win the Super Bowl. He shouldn't. Not that I'm saying he doesn't deserve it, but if I'm a marketer of a company considering him, I don't hire him without pumping up his personality a bit and a couple acting lessons

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    For decades, TV ad time has been sold the very same way: In May, the networks present their new pilots to advertisers, who buy "upfront" ad time, months in advance of the new TV season. And the new TV season always started in the fall, because that's when car advertisers wanted to push their new products.

  • So yesterday, I get a link from a reader that points me to a YouTube rant from a Lakers fan, who thinks the NBA and adidas are being disingenuous in advertising that they sell authentic, pro-cut jerseys. The fan makes a lot of good points. The most important one: the authentic jerseys they sell online sure don't look like the real ones. It's actually really entertaining.

  • I'm taking a break from the Countrywide drumbeat of doom to talk about...Chinese porn. I figured that would get your attention. Here's a ticker of news items in the Funny Business file:

  • Zamunda Coin

    So last Monday, before the Super Bowl XLII matchup was set, I predicted that a Patriots-Giants ticket would cost an average of $4,300. The average I set was the average ticket sold, according to StubHub.com, which I felt was a good metric since they sell so many tickets and release the data.

  • Ford

    Give the guys at the blue oval credit. Their new model and new technology push is getting the attention of younger buyers. I'm not ready to say Ford's line-up is packed with models the youngsters want, but there's definitely momentum building.

  • A post-“Apprentice” interview with rock legend and businessman Gene Simmons.Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.

  • U2

    A front row ticket at a U2 concert can easily run you hundreds of dollars. But starting tomorrow night, with a movie premiering here at Sundance, you'll be able to get a front row view for the cost of a movie ticket. A ticket to "U2-3D," the first ever digital live action 3D film, shot over months of the band touring in South America.

  • Sundance

    I'm here in Park City at the Wasach Brew pub at the top of Main Street, where CNBC has set up a mini studio of sorts. All the d-girls and boys (that's Hollywood-speak for "development executives") are running around in their furry boots and jeans looking to find the next big director among the four films they see a day.

  • Under Armour

    Super Bowl ads this year are reportedly costing about $2.7 million for 30 seconds. That means that Under Armour's 60-second ad would cost approximately $5.4 million. (They definitely paid less than that for a first quarter ad, by the way.)

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    Personally, I don't feel that I'd be doing my job as a journalist if I didn't ask a CEO whether ongoing litigation against him will affect the business or cost shareholders money. American Apparel's CEO Dov Charney thought otherwise though (trades on the AMEX under the ticker APP).

  • Uncle Wally's

    Faster than a black jack dealer in Las Vegas, the tins are lined, the muffins are baked, and by the tens of thousands packed and shipped out of this state of the art 63,000 square foot bakery in Shirley New York. It's fun to watch, but the surprising part isn't that you can make this many muffins all at once, the surprising part is that this company is here at all.

  • Chevy Volt Concept

    "Go ahead, lift it's skirt, so to speak." "Okay, here we go." That's me talking to Bob Boniface, the Director of the Volt Eflex Design Studio at General Motors. He's doing the lifting. "That's it, that's all I can show you. But the future of General Motors rest right there."

  • I was on the road for a long time, so it's time to check in with your e-mails. Keep them coming to sportsbiz@cnbc.com. I love the interaction. I thought I knew the history of Chalupa-like giveaways but I had some readers give me a history lesson.

  • Nike officials and Kevin Durant's agent Aaron Goodwin have confirmed to CNBC that the company has signed second overall NBA draft pick. "We are very pleased to have Kevin as part of the Nike basketball family," said Craig Zanon, the new vice president and general manager of Nike global basketball. "Kevin is an amazing talent both on and off the court and we are happy to be partnering with him as he starts his NBA career."

  • high_tech_dashboard.jpg

    If you're one one those people who loves gadgets, staying connected, and the idea that your car, truck, SUV give you everything, you are in heaven. If you are the type who longs for just you, the car, and need nothing more than the basics, well, hang on to the steering wheel.

  • gabbib0_1.jpg

    As many of you know, I have been following the Gabibbo-Big Red lawsuit for years and noted last month that Western Kentucky had lost what appears to be the first round in their fight against an Italian media company for what they say amounts to the copying of their mascot and turning him into a children's television show star.

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    You might recall the whole ordeal that ensued when Cleveland Cavaliers guard LeBron James showed up at the first game of the ALDS between the Cleveland Indians and the New York Yankees in a Yankees hat.

  • Maria Sharapova

    Maria Sharapova trounced a resurgent Lindsay Davenport on Wednesday at the Australian Open. The drubbing gave Davenport only four games in a match that was deemed as an unfortunate second-round draw for the tennis world's most marketable star. Yes, folks, whether it's fair or not, Sharapova will pull in more dough off the court this year than Roger Federer will.

  • american_idol.jpg

    "American Idol" returns to the airwaves tonight, kicking off its seventh season. Though dropping viewership numbers last year raised concerns about the future health of the franchise, thanks to the writers' strike eliminating most of the competition, Idol is expected to be more popular and more profitable than ever.