Major League Soccer’s future success is contingent upon its ability to market its game to first and second generation Hispanic-Americans.
Sports teams and organization are not just in the entertainment business. They are in the relationship business. The idea of developing a fan base is really just about cultivating a relationship.
After a bad loss to the Los Angeles Galaxy, the Seattle Sounders said they’d refund their season ticket holders for the game because of how poorly the team played. The idea reportedly came from a player, Steve Zakuani, who said that the fans shouldn’t have to pay. Remarkably, the Sounders soon announced that the game would in fact be refunded to the team’s 32,000 season ticket holders.