Response has been more muted as online pre-orders wiped out initial quantities of the iPhone 7 Plus.
CNBC's Josh Lipton reports the latest on the iPhone 7 launch including CEO Tim Cook opening the doors of the Palo Alto Apple Store.
Joanna Stern, Wall Street Journal tech writer, discusses Apple's upgrade rotations, and provides a look at several new features in the iPhone 7.
CNBC's Josh Lipton takes a look at upgrades available in Apple's new smartphone, including improved water resistance, better camera and longer battery life.
We're looking for five-percent growth in the next year, says Steven Milunovich, UBS, talking about the catalysts driving Apple stock forward, including the impact of iPhone 7 sales.
Skyworks, Cirrus Logic, and Broadcom are among those companies getting in on the Apple action from iPhone pre-sale orders, reports CNBC's Dominic Chu.
Apple's latest iPhone hits the marketplace today but consumers may have to wait to get their hands on it, reports CNBC's Landon Dowdy.
Jim Cramer explains all the reasons why he always says to own Apple, not trade it.
T-Mobile executives are warning customers not to download Apple's latest update on older iPhone models.
Downloading Apple's latest mobile operating system briefly forced some phones into recovery mode Tuesday.
CNBC's Larry Kudlow tells Jake Novak why he thinks it was important now more than ever to talk about this little-known link between JFK and Reagan.
Lately Wall Street hasn't been buying into Apple's hype.
Apple's newest iPhone could have the makings of a cutting-edge virtual reality device.
CNBC's Josh Lipton on Apple's announcement yesterday and how iPhone growth remains under pressure.
It wasn't pretty, but here are the five key takeaways you need to know from the Commander-in-Chief forum, says CNBC senior columnist Jake Novak.
CNBC's Jon Fortt reports on issues facing Twitter as the board meets today, and weighs in on Apple's iPhone 7 reveal.
Steve Milunovich, UBS IT hardware analyst, discusses whether Apple's newest products will likely impact the company's growth.
Katie Benner, New York Times provides highlights of Apple's iPhone 7 and Watch.
Apple CEO Tim Cook unveiled the company's new iPhone — called the iPhone 7 — which removes the headphone jack and can be paired with wireless AirPods.
Brand expert Dean Crutchfield explains why Apple needs the next big thing to stay relevant.