Tapping the Purchasing Power of Digital Savvy Teens?

Name: Tapping the Purchasing Power of Digital Savvy Teens?
Uploaded: 2012-12-07T10:20:00.000Z
Duration: 3 min 43 s
Description: Jason Wagenheim, VP and publisher of Teen Vogue, tells CNBC retailers need to embrace the idea of multi-channel marketing, in store, online and through mobile channels to attract the purchasing power of the 'multi-channel millennial'.

Jason Wagenheim, VP and publisher of Teen Vogue, tells CNBC retailers need to embrace the idea of multi-channel marketing, in store, online and through mobile channels to attract the purchasing power of the 'multi-channel millennial'.

03:43

Fri, Dec 7 20125:20 AM EST