Danica Patrick on NASCAR's business model: 'A little bit out of date'

6:00 AM ET Mon, 3 Dec 2018

Danica Patrick tells Adam Bryant that putting a brand name on the side of a car doesn't work the same way it used to. She thinks it could work if it's used "as a pivot point to get attention" for a product, but it has to be more deeply integrated into people's lives.