Levi Strauss is going public again. Here's how it dominated the denim market for 150 years.

In March 2019, Levi Strauss & Co. went public again. Levi's patented jeans in 1873 and remains the biggest denim retailer in the U.S. 150 years later. Though it often missed major fashion trends in previous decades, the 2010s have brought Levi's back to popularity. Watch this video to find out how. This video was updated in March 2019 following Levi's IPO.