How established companies can be bigger market disruptors than start-ups

Name: How established companies can be bigger market disruptors than start-ups
Uploaded: 2019-03-07T11:53:33.000Z
Duration: 5 min 34 s
Description: Scott Snyder, partner at Heidrick & Struggles and fellow at the Wharton School, joins "Squawk Box" to explain the thesis of his new book "Goliath's Revenge: How Established Companies Turn the Tables on Digital Disruptors." He says that the market's true disruptors may be big legacy brands like MasterCard and General Motors.

Scott Snyder, partner at Heidrick & Struggles and fellow at the Wharton School, joins "Squawk Box" to explain the thesis of his new book "Goliath's Revenge: How Established Companies Turn the Tables on Digital Disruptors." He says that the market's true disruptors may be big legacy brands like MasterCard and General Motors.

05:34

Thu, Mar 7 20196:53 AM EST