How established companies can be bigger market disruptors than start-ups

6:53 AM ET Thu, 7 March 2019

Scott Snyder, partner at Heidrick & Struggles and fellow at the Wharton School, joins "Squawk Box" to explain the thesis of his new book "Goliath's Revenge: How Established Companies Turn the Tables on Digital Disruptors." He says that the market's true disruptors may be big legacy brands like MasterCard and General Motors.