How Facebook makes money by targeting ads directly to you

7:59 AM ET Tue, 2 April 2019

Everyday more than 2 billion people use Facebook, Instagram, WhatsApp or Messenger. That's more than a quarter of the world's population. And despite a rising number of privacy scandals and public backlash — Facebook is still growing. Since the apps are free to use, Facebook sells advertising to make money. Here's how the company's advertising model works.