Toyota, Nissan, and Honda dominate in the US, but American brands struggle to sell in Japan

5:45 PM ET Tue, 23 April 2019

Some of the top-selling car brands in the United States are Japanese — Toyota, Honda, and Nissan especially. But the reverse isn't true – General Motors, Ford, and Fiat Chrysler combined make up only 0.3% of the Japanese auto market. With strict regulations, strong local manufacturing, and a particularly Japanese way of retailing cars, the country will likely continue to be a difficult place for American automakers.