The on-demand TV streaming war among media giants is heating up

Netflix, Hulu, Amazon Prime Video and others are about to come head-to-head with the likes of Disney Plus, Apple TV Plus, HBO Max and CNBC's parent company, NBCUniversal. It's been dubbed the streaming wars. In 2017, 61% of adults 18 to 29 said they primarily watch TV through a streaming service, compared to just 31% who watched cable. So who's going to win, what's going to happen to cable, and how much will it cost customers? Watch the video to find out.