The Edge on TV

Name: Here's how data is transforming the Tour de France fan experience
Uploaded: 2019-08-19T15:00:38.000Z
Duration: 3 min
Description: Since NTT became the official tech partner of the Tour de France in 2015, the number of social media fans grew by 159%. CNBC's Adam Reed discovers how data from the riders is used to bring fans closer to the sport.

The Edge on TV

Here's how data is transforming the Tour de France fan experience

Since NTT became the official tech partner of the Tour de France in 2015, the number of social media fans grew by 159%. CNBC's Adam Reed discovers how data from the riders is used to bring fans closer to the sport.

03:00

Mon, Aug 19 201911:00 AM EDT

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