CEO Shafir explains why hedge fund Och-Ziff is rebranding

Och-Ziff, one of the world's largest hedge funds, is announcing a name change as part of a rebranding effort following some scandals and management turmoil. Robert Shafir, CEO of Sculptor Capital Management, joins CNBC's Leslie Picker to discuss the rebranding as well as market strategy, recruiting top talent and more.
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Thu, Sep 12 20198:38 AM EDT