Why Greycroft's John Elton says Peloton 'is the Apple of the category'

SmileDirectClub is set to begin trading on the Nasdaq on Thursday. John Elton, partner at Greycroft, joins CNBC's "Squawk Box" team to discuss his expectations for the IPO and the rest of the IPOs slated for the fall. Greycroft is invested in a few companies that have recently or are planning to IPO such as the We Company and the RealReal.