BMW's legendary Mini Cooper is losing its cool in an SUV era

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BMW's legendary Mini Cooper is losing its cool in an SUV era

The Mini brand was created in the midst of a fuel crisis. The ultra-small car designed to provide cheap and easy transportation for Britons in the 1950s became a cultural phenomenon. The trouble is that bigger is better in America, and Mini's specialty is "small." Sales have fallen from their peak as SUVs gain speed. Watch this video to discover how BMW plans to revamp the Mini.
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Thu, Oct 3 201910:10 AM EDT