Watch Puma's Adam Petrick talk the brand's big bet on basketball, celebrity collaborations, and competition

CNBC's Frank Holland sits down exclusively with Puma's Global Director of Brand and Marketing Adam Petrick at the German sportswear giant's massive North America flagship in New York City. In a wide-ranging conversation, the two talk Puma's reentry into the basketball market, navigating global trade tensions and differentiating themselves from the competition.