How Wendy's plans to compete with McDonald's and Burger King
After years of fading into the background, Wendy's is looking to stand out. It's the number three burger chain by revenue, behind McDonald's and neck-and-neck with Burger King. At the same time, Wendy's is grappling with an industry-wide problem for fast food: a declining customer base. The big question now: has Wendy's learned from its past failures and will its plans for breakfast and global expansion be enough to break out of third place?