Why trademarks and patents are so valuable

Imagine Nike without the swoosh, McDonald's with no golden arches or Apple without an apple. Trademarks and patents can make or break a company. In the U.S. alone, intellectual property-intensive industries contribute trillions of dollars to the economy every year, and IP has become a key battleground between the world's biggest economic powers, the U.S. and China. Watch the video to find out what makes them so profitable.