Trade Desk CEO says content owners will benefit the most
Trade Desk, a digital ad platform used by buyers across multiple platforms and devices, has surged due to strong advertising demand. CEO Jeff Green says, In terms of who is going to benefit from it, most content owners are going to benefit and are most in need of that benefit because they have to justify raising those costs. At the same time, they have to transition millions of people on broadcast and make up for the price differences as they come on to an on-demand platform.
Mon, Sep 14 20204:18 PM EDT