ViacomCBS CEO Bob Bakish on content strategy for rebranded streaming service

Name: ViacomCBS CEO Bob Bakish on content strategy for rebranded streaming service
Uploaded: 2020-09-15T14:39:32.000Z
Duration: 4 min 13 s
Description: ViacomCBS announced Tuesday that its CBS All Access streaming service will be rebranded as Paramount+ in early 2021. It also announced some new series. ViacomCBS CEO Bob Bakish joins "Squawk Box" to discuss.

ViacomCBS announced Tuesday that its CBS All Access streaming service will be rebranded as Paramount+ in early 2021. It also announced some new series. ViacomCBS CEO Bob Bakish joins "Squawk Box" to discuss.

04:13

Tue, Sep 15 202010:39 AM EDT