Chipotle CEO Brian Niccol on targeting Gen Z with TikTok
Chipotle CEO Brian Niccol talks about what the business is doing to target its young audience such as creating TikTok video challenges as well as launching its clothing line. The Chipotle rewards program has 17 million members. He joins Kate Rogers to discuss its focus on its audience. We are really excited about how our digital business has performed, says Niccol. Our delivery business is now over $1 billion. Our order ahead business is over $1 billion. It will continue to be a growth engine.