Juiced-Up Brands and Product Lines – Ocean Spray CEO Tom Hayes at CNBC Evolve Summit

The 90-year-old farmer-owned cranberry cooperative is putting renewed focus on sustainability, incubating new brands – from dog food to CBD products – and maintaining supply chains of a pantry staple in the face of a global pandemic. Not to mention juiced-up recognition, thanks to a lip-synching skateboarder and the power of viral videos. Ocean Spray CEO Tom Hayes joins Tyler Mathisen at the CNBC Evolve Summit on November 10, 2020.