Watch CNBC's full interview with Cinemark CEO Mark Zoradi

Mark Zoradi, CEO of Cinemark, joins "Squawk Alley" to discuss reopening theaters and the new distribution deal with CNBC-parent company NBCUniversal. One of the key reasons we did this deal is, selective franchise films have been carved out with a minimum of 31 days, says Zoradi. That's five weekends. It's clearly in Universal's interest to play movies as long as they continue to generate significant box office. So we're very happy with the deal, he adds.