The power of Instagram in the diamond business

Marcus goes to the Diamond District to meet Richie Nektalov – the "jeweler to the stars." He makes high-end jewlery pieces for celebrities and leverages his Instagram following to enhance his business. Catch the sneak peek and don't miss the series premiere of "Streets of Dreams with Marcus Lemonis" Tuesday, December 29 at 10P ET on CNBC.
Fri, Dec 4 20203:44 PM EST