How Wrigley dominated the world of chewing gum

For nearly 130 years, the brand Wrigley's has become synonymous with chewing gum. According to Euromonitor International, the gum industry's market value hit $18.6 billion in 2020. Since 2015, Mars Wrigley held 25 percent of the global brand share for chewing gum and a 40 percent hold in the U.S. Since March 2020, the COVID-19 pandemic negatively impacted gum's most prominent players and could negatively impact Mars Wrigley gum brands' future.