Why electric vehicles are a risky move for Polaris

Polaris Inc. is a dominant brand in the off-road market, selling top-of-the-line ATV's, snowmobiles, and utility vehicles, among others. In 2020, Polaris saw its revenue increase, unlike many companies, thanks to an unexpected boom in powersports and increased interest in outdoor activities. In the past year, Polaris has begun widening its electric offerings. Some are doubtful of the company's ability to succeed at electric, which poses challenges in vehicle performance and heavy competition.