Why Samsung upcycled older phones to help animals in the wild
Electronics giant Samsung has been equipping an all-female group of rangers in South Africa with some "nearly-new" tech, allowing the world to watch animals in the wild and help spot poaching. But what was in it for Samsung? CNBC's James Wright looks at ESG and CSR in marketing and finds that big gestures aren't always needed.
Wed, Apr 14 20213:58 AM EDT