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P&G COO on privacy concerns surrounding alleged data strategy

The Wall Street Journal reported earlier this month that Procter & Gamble helped develop a technique being tested in China to gather iPhone data for targeted ads in an attempt to circumvent Apple’s new privacy tools. Procter & Gamble COO Jon Moeller addressed the concerns surrounding the report when he appeared on CNBC's "Squawk Box" Tuesday.
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Tue, Apr 20 20218:30 AM EDT