The power of optimism: Life is Good's Bert Jacobs at CNBC Small Business Playbook

Apparel company Life is Good had just come off a record year when Covid hit and suddenly upended their small business. We'll learn the ways in which they successfully pivoted, and how the power of optimism during turbulent times is crucial not only for owners and employees, but the bottom line with Life is Good Co-Founder and CEO Bert Jacobs in conversation with Sharon Epperson at the CNBC Small Business Playbook on May 4th.