LeBron James' business partner Maverick Carter on building a media empire
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LeBron James' business partner Maverick Carter on building a media empire

CNBC's Julia Boorstin sits down for a rare interview with Maverick Carter, CEO of The SpringHill Company and longtime business partner of LeBron James, one year after raising $100 million. They discuss building a media and branding empire, the company's first theatrical release, "Space Jam: A New Legacy," and what is next for the business.
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Fri, Jun 18 202111:07 AM EDT