Watch CNBC's full interview with Lemonade CEO Daniel Schreiber

About 90 percent of Lemonade's customers are first-time insurance buyers, CEO Daniel Schreiber tells Closing Bell. And, now there are multiple entry points for customers to get to the company. At the company's IPO in July 2020, they only offered homeowners insurance. Now they offer pet and life insurance, with plans to introduce car insurance soon.