Watch CNBC's full discussion on Apple and the supply chain with Wedbush's Dan Ives and Wired's Lauren Goode

Dan Ives, managing director of equity research at Wedbush Securities, and Lauren Goode, senior writer at Wired, join Closing Bell following Apple's launch event today. The two discuss the importance of Apple's new products and how they'll be able to get them out in time for the holidays.