How college athletes make money from name, image and likeness deals

Name: How college athletes make money from name, image and likeness deals
Uploaded: 2022-05-06T16:41:10.000Z
Duration: 8 min 25 s
Description: The NCAA enacted an interim name, image and likeness policy almost a year ago, which allows athletes — many of whom have big social media followings — to make deals with local car dealerships, and in some instances, with major retail and media brands.

The NCAA enacted an interim name, image and likeness policy almost a year ago, which allows athletes — many of whom have big social media followings — to make deals with local car dealerships, and in some instances, with major retail and media brands.

08:25

Fri, May 6 202212:41 PM EDT