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CNBC Pro Talks: Where one fund manager is putting his money during the market madness

CNBC's Will Koulouris quizzed Pella Funds Management’s Jordan Cvetanovski on how to invest during the market turmoil. Cvetanovski, who is CIO and portfolio manager, shared his tactics for not just making money – but also finding responsible investments for the long term.
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Wed, May 11 20226:04 AM EDT

"We go back to basics, and we go back to fundamentals," — that's Jordan Cvetanovski's advice to clients when asked about how to invest in this volatile market.

The investment veteran, who is chief investment officer and portfolio manager of Pella Funds Management, told CNBC's Pro Talks that investing in today's volatile macro environment will come down to "diversifying risk" and "placing bets" on stocks with some degree of earnings predictability.

Cvetanovski revealed why his fund does not have a stake in electric vehicle giant Tesla. There are "easier" and "cheaper" ways to play the autonomous vehicle boom, he said.

He also shared why he likes U.S. discount retailer Dollar General and British fashion retailer JD Sports to play the consumer sector.

Despite the massive sell-off in the tech sector, Cvetanovski is hanging on to his stakes in Microsoft and Alphabet for now, noting that the tech behemoths are still "executing well" and delivering on earnings and revenue.

He named Amazon as a stock he was actively watching, but said he remains "very selective" on owning tech stocks.

Within the chip sector, he explained why he doesn't currently own a stake in Nvidia and named his top chip stock.

Cvetanovski also shared his top picks in cyclicals, tech and what he considers "core investments."

Valuation and discipline are key to his investment approach — a point he repeatedly emphasized during the interview when discussing if, and when, he decides to make an investment, or exit from it.

"We can't invest with our hearts too much," he said.