Candy, Whiskey And Billion-Dollar Brands

Name: Candy, Whiskey And Billion-Dollar Brands
Uploaded: 2022-07-29T04:05:01.000Z
Duration: 18 min 48 s
Description: Against a backdrop of rising inflation, high gas prices and stagnant wages, it would seem it might be a tough time to be in the sweets and spirits businesses. So, how are Beam Suntory (owner of such brands as Jim Beam, Maker's Mark, Suntory and Courvoisier) and Mars Wrigley (Skittles, Snickers and M&M's among others) continuing to grow revenue?

Against a backdrop of rising inflation, high gas prices and stagnant wages, it would seem it might be a tough time to be in the sweets and spirits businesses. So, how are Beam Suntory (owner of such brands as Jim Beam, Maker's Mark, Suntory and Courvoisier) and Mars Wrigley (Skittles, Snickers and M&M's among others) continuing to grow revenue?

18:48

Fri, Jul 29 202212:05 AM EDT

From smart marketing that reinforces deep consumer-brand connections while simultaneously bringing in new generations, to premiumization strategies aimed at capturing high-end consumers, to sustainability initiatives designed to offset supply chain constraints—these companies are innovating their way to growth.