Mattel's Next Generation Of Play

Mattel, one of the world's largest toymakers, is in the final phase of a hugely successful reboot and financial comeback. A key part of its reinvention was a total overhaul of core brands, like Barbie, to reflect evolving demographics and diverse consumer tastes. Next stop: Doubling down on TV and film projects, and evolution into an IP-driven deal machine with its formidable lineup of other properties (Hot Wheels, Fisher Price and Masters of the Universe).