Watch CNBC's full interview with Eli Lilly CEO David Ricks on earnings

Eli Lilly CEO David Ricks joins CNBC's 'Squawk Box' to react to the pharma company's second-quarter earnings report, which missed Wall Street's estimates. Ricks also breaks down the company's up-and-coming drug pipeline, its advertising strategy, and more. "It was an unusual quarter," Ricks tells CNBC. "But the underlying business is super strong."