How Lululemon made high-end active wear trendy

Lululemon's roots began in Vancouver, Canada, as a specialty yoga-wear brand geared toward women and yoga enthusiasts. It is now a multibillion-dollar leader in the high-end active wear category. Revenue jumped 29% in the second quarter year over year on increased demand in athletic wear and more comfortable work attire. Lululemon is now embarking on an ambitious five-year plan with the aim of doubling revenue by 2026, to $12.5 billion, that includes aggressive international expansion.