Dick's Sporting Goods made a big bet on e-commerce. Here's how it's paying off

Dick's Sporting Goods controls an estimated 14.2% of the $76.2 billion sporting goods market in the United States. In 2021, the company posted a record annual revenue, hitting $12.3 billion, and its net income tripled thanks to its timely pivot during the pandemic toward e-commerce sales and curbside pickup. But in 2018, Dick's was a different story. That year, after the Parkland, Florida, mass shooting, the company overhauled its gun sales policies and reported a loss of $250 million.