Livestream shopping is growing on Amazon Live, TikTok Shop and YouTube after taking China by storm

Livestream shopping took China by storm during the pandemic, growing to an estimated $423 billion market. Think of it like QVC, but entirely online and hosted by influencers with millions of followers. The trend caught on slowly in the U.S., but now Amazon, TikTok and YouTube are making big moves in live shopping. CNBC goes behind the scenes with creators like @mothercould to find out what it's like to sell via livestream, and what it'll take to become a mainstream way that U.S. consumers shop.