Generative A.I. can be very disruptive to the news media landscape, says Penske Media's Jay Penske

CNBC's Andrew Ross Sorkin joins 'The Exchange' from Kiawah Island with George Pyne of Bruin Capital, and Jay Penske of Penske Media,  to discuss sports team valuations, ChatGPT's influence on the media universe, and commoditizing intellectual property.