Watch CNBC's full interview with NYU's Arun Sundararajan and Roth MKM's Rohit Kulkarni

CNBC tech correspondent Steve Kovach, Arun Sundararajan, NYU Stern School of Business, and Rohit Kulkarni, Roth MKM, joins 'Power Lunch' to discuss A.I. search integration, Microsoft's battle with Google to be the leader in A.I., and Samsung's potential move to replace Google with Bing.