Entrepreneur Playbook: Fast Break into Footwear

Playing nearly a dozen seasons in the NBA requires extreme strength and durability, but at some point injuries become unavoidable. That is what led a 7-time NBA all-star to launch a new business aimed at helping athletes of all ages to avoid the same fate. He'll share his game plan on how he turned his idea into action, and lessons from the hard court he's now applying to entrepreneurship.