"Granfluencer" uses social media to reach elderly customers on TikTok

Name: "Granfluencer" uses social media to reach elderly customers on TikTok
Uploaded: 2023-07-20T18:50:00.000Z
Duration: 4 min 43 s
Description: Tom Allison, co-founder of CeraVe, and 'The Retirement House' join 'The Exchange' to discuss the "Granfluencer" economy, developing a content house for TikTok, and growing advertisement campaigns on social media.

Tom Allison, co-founder of CeraVe, and 'The Retirement House' join 'The Exchange' to discuss the "Granfluencer" economy, developing a content house for TikTok, and growing advertisement campaigns on social media.

04:43

Thu, Jul 20 20232:50 PM EDT